about US
At SOVA, we do things differently - because media auditing shouldn’t feel like a burden.
experience
Our audits are led by senior professionals with deep expertise across digital, traditional, and financial media. With SOVA, you get hands-on guidance from experts who understand the details—and the stakes.
mission
Our story
SOVA was built on one simple belief: brands deserve to know exactly where their media dollars are going—and what they’re getting back.
We combine deep industry expertise with a forensic approach to auditing, helping you validate delivery, uncover waste, and push for smarter decisions moving forward.
2025
AUDIT METHODOLOGY
Structured. Precise. Unmatched.
Designed for accuracy, built for collaboration.We apply a structured, forensic approach to media auditing that validates delivery, spend, and compliance—without slowing down your team or your agency.
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We begin each audit cycle by aligning on:
Media types and campaigns to be audited
Key contract terms and expectations
Data access needs and formats
Roles and communication cadence with client and agency teams
Why it matters: Establishing a shared audit plan ensures transparency and prevents surprises.
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We securely collect all necessary files, including:
Media plans
Insertion orders
Delivery logs (daily/weekly)
Invoices and financial documentation
Screenshots, affidavits, and makegood records
We then verify completeness and consistency across systems and flag any early discrepancies.
Data is stored and managed in encrypted, access-controlled environments (e.g., Citrix ShareFile).
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Each placement is reviewed for:
Contracted vs delivered media
Unit rate accuracy (CPM, CPP, CPA, etc.)
Flighting and pacing adherence
Audience targeting delivery (if applicable)
Frequency capping or impression overage
Makegood delivery and reconciliation
Depending on volume, we either sample intelligently or conduct full 100% reconciliation.
We apply both automated checks and expert human review to ensure nothing is missed.
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Using proprietary benchmarks and historical data, we assess:
Rate competitiveness vs. market norms
Cost efficiency by media type and channel
Value recovery opportunities
Agency negotiation effectiveness
Our goal isn’t just to verify spend - but to help you improve it.
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We deliver clear, structured reports for multiple audiences:
Executive summaries with key findings, risks, and savings opportunities
Detailed backup for finance, procurement, and media teams
QBR decks for leadership, with insights tied to performance and value
We also conduct collaborative readouts with your agency to ensure alignment and actionability.
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We support you and your agency through the follow-up process:
Clarifying discrepancies
Coordinating makegood resolutions
Archiving final documentation
Preparing audit trails for internal or external review
Our audit doesn’t end at the report. We stay involved until issues are closed and value is captured.