about US

At SOVA, we do things differently - because media auditing shouldn’t feel like a burden.

experience

Our audits are led by senior professionals with deep expertise across digital, traditional, and financial media. With SOVA, you get hands-on guidance from experts who understand the details—and the stakes.

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mission

Our story

SOVA was built on one simple belief: brands deserve to know exactly where their media dollars are going—and what they’re getting back.

We combine deep industry expertise with a forensic approach to auditing, helping you validate delivery, uncover waste, and push for smarter decisions moving forward.

founded in

2025

$$ SAVED FOR CLIENTS

$16m+

AUDIT METHODOLOGY

Structured. Precise. Unmatched.

Designed for accuracy, built for collaboration.

We apply a structured, forensic approach to media auditing that validates delivery, spend, and compliance—without slowing down your team or your agency.

  • We begin each audit cycle by aligning on:

    • Media types and campaigns to be audited

    • Key contract terms and expectations

    • Data access needs and formats

    • Roles and communication cadence with client and agency teams

    Why it matters: Establishing a shared audit plan ensures transparency and prevents surprises.

  • We securely collect all necessary files, including:

    • Media plans

    • Insertion orders

    • Delivery logs (daily/weekly)

    • Invoices and financial documentation

    • Screenshots, affidavits, and makegood records

    We then verify completeness and consistency across systems and flag any early discrepancies.

    Data is stored and managed in encrypted, access-controlled environments (e.g., Citrix ShareFile).

  • Each placement is reviewed for:

    • Contracted vs delivered media

    • Unit rate accuracy (CPM, CPP, CPA, etc.)

    • Flighting and pacing adherence

    • Audience targeting delivery (if applicable)

    • Frequency capping or impression overage

    • Makegood delivery and reconciliation

    Depending on volume, we either sample intelligently or conduct full 100% reconciliation.

    We apply both automated checks and expert human review to ensure nothing is missed.

  • Using proprietary benchmarks and historical data, we assess:

    • Rate competitiveness vs. market norms

    • Cost efficiency by media type and channel

    • Value recovery opportunities

    • Agency negotiation effectiveness

    Our goal isn’t just to verify spend - but to help you improve it.

  • We deliver clear, structured reports for multiple audiences:

    • Executive summaries with key findings, risks, and savings opportunities

    • Detailed backup for finance, procurement, and media teams

    • QBR decks for leadership, with insights tied to performance and value

    We also conduct collaborative readouts with your agency to ensure alignment and actionability.

  • We support you and your agency through the follow-up process:

    • Clarifying discrepancies

    • Coordinating makegood resolutions

    • Archiving final documentation

    • Preparing audit trails for internal or external review

    Our audit doesn’t end at the report. We stay involved until issues are closed and value is captured.

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